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Synergistic effect of technolo...
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Synergistic effect of technology and customer relationship orientations: consequences for market performance
Bibliographic Details
Main Authors:
Hanna, Salojärvi
,
Paavo, Ritala
,
Liisa-Maija, Sainio
,
Sami, Saarenketo
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Market performance,Customer relationship orientation,Marketing/R & D interface,Technology orientation
Holdings
Description
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