The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

Bibliographic Details
Main Authors: Elyria A., Kemp, Aberdeen Leila, Borders, Nwamaka A., Anaza, Wesley J., Johnston
Format: text
Language:eng
Published: Emerald 2018
Subjects:
Decision-making,Emotions,Brands,Selling,Social media,Organizational buying behavior

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