How manufacturer market orientation influences B2B customer satisfaction and retention: empirical investigation of the three market orientation components

How manufacturer market orientation influences B2B customer satisfaction and retention: empirical investigation of the three market orientation components

Bibliographic Details
Main Authors: Chiquan, Guo, Yong, Wang
Format: text
Language:eng
Published: Emerald 2015
Subjects:
B2B,Market orientation,Customer retention,Customer satisfaction

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