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Conceptualizing consumer “trus...
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Conceptualizing consumer “trust” in online buying behaviour: an empirical inquiry and model development in Indian context
Bibliographic Details
Main Authors:
Sangeeta, Sahney
,
Koustab, Ghosh
,
Archana, Shrivastava
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Consumer behaviour,Internet,Trust,Buying behaviour,India,Online buying
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