How online media synergy influences consumers’ purchase intention

Bibliographic Details
Main Authors:	Xuebing, Dong, Yaping, Chang, Shichang, Liang, Xiaojun, Fan
Format:	text
Language:	eng
Published:	Emerald 2018
Subjects:	Synergy,Source credibility,Online broadcast media,Attitude towards the brand,Online interactive media,Cognitive responses

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