Building brand loyalty through user engagement in online brand communities in social networking sites

Bibliographic Details
Main Authors:	Xiabing, Zheng, Christy M. K., Cheung, Matthew K.O., Lee, Liang, Liang
Format:	text
Language:	eng
Published:	Emerald 2015
Subjects:	Social networking (e.g. Facebook, second life),User participation,Virtual community,Customer relationship management

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