The influence of title sponsorships in sports events on stock price returns

Bibliographic Details
Main Authors:	Masaki, Kudo, Yong, Jae Ko, Matthew, Walker, Daniel P, Connaughton
Format:	text
Language:	eng
Published:	Emerald 2015
Subjects:	title sponsorship,event study analysis,sponsorship announcement,stock price,image congruence,NASCAR,PGA,LPGA

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