Effectiveness of a communication model in city branding using events

Bibliographic Details
Main Authors:	Tain-Shyug, Lee, Chung Ling, Huh, Hung-Ming, Yeh, Wei-Guang, Tsaur
Format:	text
Language:	eng
Published:	Emerald 2016
Subjects:	City branding,SEM,Effectiveness model

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