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Marketing in SMEs: a “4Ps” sel...
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Marketing in SMEs: a “4Ps” self-branding model
Bibliographic Details
Main Authors:
Sheilagh Mary, Resnick
,
Ranis, Cheng
,
Mike, Simpson
,
Fernando, Lourenço
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Marketing,SMEs,Owner-manager,Self-branding
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Description
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