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Involvement and brand equity:...
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Involvement and brand equity: a conceptual model for Muslim tourists
Bibliographic Details
Main Authors:
Fatemeh, Shafaei
,
Badaruddin, Mohamed
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Brand equity,Involvement,Islamic destination,Muslim tourists,Motivation,Culture
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Description
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