Consumers’ impulsive buying behavior of restaurant products in social commerce

Consumers’ impulsive buying behavior of restaurant products in social commerce

Bibliographic Details
Main Authors: Namho, Chung, Hyo Geun, Song, Hyunae, Lee
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Social media,Serendipity,Scarcity,Social commerce,Impulsive buying behaviour,Restaurant products

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