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The hospitality franchise purc...
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The hospitality franchise purchase decision making process
Bibliographic Details
Main Authors:
Ruth M.W., Yeung
,
Maureen, Brookes
,
Levent, Altinay
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Chinese culture,Guanxi,Hospitality franchising,Partner-related criteria,Purchase decision-making,Task-related criteria
Holdings
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