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QSR brand value
Holdings
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QSR brand value
Bibliographic Details
Main Authors:
Robert J., Harrington
,
Michael C., Ottenbacher
,
Simon, Fauser
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Marketing mix,Starbucks,McDonald’s,QSR,Relative measures,Value strategy
Holdings
Description
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