Whom do we trust? Cultural differences in consumer responses to online recommendations

Bibliographic Details
Main Authors:	Alei, Fan, Han, Shen, Laurie, Wu, Anna S., Mattila, Anil, Bilgihan
Format:	text
Language:	eng
Published:	Emerald 2018
Subjects:	Cross-cultural study,Quasi-experiment,Online recommendation,Other customers,Source-credibility model

Similar Items