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Effect of information content and form on customers’ attitude and transaction intention in mobile banking
Bibliographic Details
Main Authors:
Sreejesh, S.
,
Anusree, M.R.
,
Amarnath, Mitra
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Consumer behaviour,Empirical study,Marketing research,India,Consumer attitudes
Holdings
Description
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