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Co-branded services: perceived...
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Co-branded services: perceived benefits and involvement of co-branded credit cards
Bibliographic Details
Main Authors:
Stephen W., Wang
,
Jillian, Farquhar
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
Involvement,Co-branding,Financial services,Perceived benefits,Intention-to-use
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Description
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