Influencing Buyer Behaviour: Processes and Strategies
| Main Author: | |
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| Format: | text |
| Language: | eng |
| Published: |
Emerald
1979
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| Subjects: |
| id |
10.1108-EUM0000000004949 |
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| recordtype |
eprints |
| spelling |
10.1108-EUM00000000049491979-05-01 Influencing Buyer Behaviour: Processes and Strategies R.R., Dholakia R.R., Dholakia Consumer behaviour,Marketing strategy,Marketing planning,Decision making,Pricing policy Emerald 1979-05-01 text text/HTML 10.1108/EUM0000000004949 https://www.emeraldinsight.com/doi/10.1108/EUM0000000004949 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=13&rft.issue=5&rft.spage=282&rft.epage=293&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2FEUM0000000004949 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Consumer behaviour,Marketing strategy,Marketing planning,Decision making,Pricing policy |
| spellingShingle |
Consumer behaviour,Marketing strategy,Marketing planning,Decision making,Pricing policy R.R., Dholakia Influencing Buyer Behaviour: Processes and Strategies |
| description |
|
| author2 |
R.R., Dholakia |
| author_facet |
R.R., Dholakia R.R., Dholakia |
| format |
text |
| author |
R.R., Dholakia |
| author_sort |
R.R., Dholakia |
| title |
Influencing Buyer Behaviour: Processes and Strategies |
| title_short |
Influencing Buyer Behaviour: Processes and Strategies |
| title_full |
Influencing Buyer Behaviour: Processes and Strategies |
| title_fullStr |
Influencing Buyer Behaviour: Processes and Strategies |
| title_full_unstemmed |
Influencing Buyer Behaviour: Processes and Strategies |
| title_sort |
influencing buyer behaviour: processes and strategies |
| publisher |
Emerald |
| publishDate |
1979 |
| first_indexed |
2018-10-12T12:05:44Z |
| last_indexed |
2018-10-12T12:05:44Z |
| _version_ |
1614121212894511104 |