Competitive Strategies in Banking Services – Implications of Segmentation Analysis of Consumers by Age Groups

Competitive Strategies in Banking Services – Implications of Segmentation Analysis of Consumers by Age Groups

Bibliographic Details
Main Authors: A.H., Clarkson, M.A., Stone, M.J., Steele
Format: text
Language:eng
Published: Emerald 1990
Subjects:
Age groups,Banking,Demographics,Strategy

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