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Ethical evaluation of audience segmentation in social marketing
Bibliographic Details
Main Authors:
Joshua, D. Newton
,
Fiona, J. Newton
,
Tahir, Turk
,
Michael, T. Ewing
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Social marketing,Ethics,Segmentation,Kenya,HIV/AIDS
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Description
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