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IMC antecedents and the conseq...
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IMC antecedents and the consequences of planned brand identity in higher education
Bibliographic Details
Main Authors:
Pantea, Foroudi
,
Keith, Dinnie
,
Philip J., Kitchen
,
T. C., Melewar
,
Mohammad M., Foroudi
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Reputation,Image,Brand identity,Integrated marketing communications,Identification,Brand elements
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