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Price promotions and brand loy...
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Price promotions and brand loyalty
Bibliographic Details
Main Authors:
Janine, Empen
,
Jens-Peter, Loy
,
Christoph, Weiss
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Brand loyalty,Food retailing,Mixed logit model,Price promotion,Ready-to-eat cereals
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Description
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