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Brand gender-bending
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Brand gender-bending
Bibliographic Details
Main Authors:
Salim L., Azar
,
Isabelle, Aimé
,
Isabelle, Ulrich
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
Gender,Brand image,Brand strategy,Brand names,Brand personality,Brand gender
Holdings
Description
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