Balancing self/collective-interest: equity theory for prosocial consumption

Balancing self/collective-interest: equity theory for prosocial consumption

Bibliographic Details
Main Authors: Spencer, M. Ross, Sommer, Kapitan
Format: text
Language:eng
Published: Emerald 2018
Subjects:
Sustainable consumption,Equity Sensitivity,Equity theory,Marketing exchange,Prosocial behavior,Self-versus collective-interest

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