“Monica and Friends”: the challenge to internationalize

Bibliographic Details
Main Authors:	Maria Luiza Carvalho, de Aguillar Pinho, Angela Maria Cavalcanti, da Rocha, Celso Roberto, de Aguillar Pinho, Cristiane Junqueira, Giovannini
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	International marketing,International business,International market entry

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