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The moderating role of Hofsted...
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The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India
Bibliographic Details
Main Authors:
Won-Moo, Hur
,
Seongho, Kang
,
Minsung, Kim
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Brand trust,Brand affect,Cultural difference,Global brand management,Utilitarian/hedonic value
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