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What motivates consumers to bu...
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What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews
Bibliographic Details
Main Authors:
Marija, Cerjak
,
Rainer, Haas
,
Florian, Brunner
,
Marina, Tomić
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Croatia,Motives,Austria,Free association,Laddering technique,Traditional food
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