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An empirical investigation of...
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An empirical investigation of brand equity: drivers and their consequences
Bibliographic Details
Main Author:
Nebojsa, S. Davcik
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Brand equity,Food industry,Brand drivers,Price,Revenue,Differentiation,Perceived quality,Panel data,OLS,Organic food,Functional food
Holdings
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