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The moderating impact of emoti...
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The moderating impact of emotions on customer equity drivers and loyalty intentions
Bibliographic Details
Main Authors:
Zohaib, Razzaq
,
Salman, Yousaf
,
Zhao, Hong
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Emotions,Brand equity,Consumer loyalty,Value equity,Customer equity drivers,Relationship equity
Holdings
Description
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