Does involvement shapes consumers’ response to product failure?

Bibliographic Details
Main Authors:	Bahman, Hamzelu, Ali, Gohary, Salar, Ghafoori Nia, Kambiz, Heidarzadeh Hanzaee
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	Gender,Involvement,FCB grid,Product failure,Silent killers

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