Exhibitions as sub-brands: an exploratory study

Exhibitions as sub-brands: an exploratory study

Bibliographic Details
Main Authors:	Ruth, Rentschler, Kerrie, Bridson, Jody, Evans
Format:	text
Language:	eng
Published:	Emerald 2014
Subjects:	Australia,Entrepreneurship,Branding,Art museums,Blockbusters

Similar Items

Drivers, impediments and manifestations of brand orientation
by: Jody, Evans, et al.
Published: (2012)

Entrepreneurship, Marketing and Leadership in Non‐Profit Performing Arts Organisations
by: Ruth, Rentschler, et al.
Published: (2004)

Accountability versus artistic development
by: Ruth, Rentschler, et al.
Published: (1996)

Ethical behaviour: the means for creating and maintaining better reputations in arts organisations
by: Greg, Wood, et al.
Published: (2003)

The secret to a fashion advantage is brand orientation
by: Kerrie, Brïdson, et al.
Published: (2004)

Changes in museum management
by: Audrey, Gilmore, et al.
Published: (2002)

Measuring brand associations for museums and galleries using repertory grid analysis
by: Niall, Caldwell, et al.
Published: (2002)

Enhancing museum brands with experiential design to attract low-involvement visitors
by: Nadine, Ober-Heilig, et al.
Published: (2014)

Netflix Leading with Data: The Emergence of Data-Driven Video
by: Russell, Walker, et al.
Published: (2017)

Masterpieces of Classical Art
Published: (2010)

Virtual Library Museums Pages
Published: (1999)

AMICO expands its membership
Published: (2002)

Experience or Interpretation:
Published: (1997)

Examining “response”: video‐based studies in museums and galleries
by: Dirk, vom Lehn
Published: (2010)

NATIONAL MUSEUMS AND MUSEUMS OF MODERN ART IN POLAND – COMPETITION FOR DOMINATION IN THE FIELD OF MUSEUMS
by: Nieroba Elżbieta
Published: (2018-09-01)

Painting equality: female artists as cultural entrepreneurial marketers
by: Ruth, Rentschler
Published: (2007)

WebMuseum, Paris
Published: (1998)

Branded: Branding in Sport Business
Published: (2011)

Museums and galleries on the Internet
by: Janet H., Taylor, et al.
Published: (1995)

Splendors of Imperial China:
Published: (1997)

World Wide Arts Resources
Published: (1997)

A new type of “Third Place”?
by: Alix, Slater, et al.
Published: (2010)

Musée Online
Published: (2000)

The Museum Educational Site Licensing Project; Art Museum Image Consortium
Published: (1998)

The J. Paul Getty Museum and Its Collections:
Published: (1998)

Wallraf‐Richartz‐Museum Cologne: Collection of Paintings and Sculptures
Published: (1999)

The J. Paul Getty Museum: Handbook of the Collections
Published: (1999)

Motivations for developing direct trade relationships
by: Melina, Parker, et al.
Published: (2006)

The Future Museum shapes the museum future
by: Michelle Chaotzu, Wang, et al.
Published: (2018)

Artist brand building: towards a spatial perspective
by: Jenny, Sjöholm, et al.
Published: (2014)

National Museum of American Art
Published: (1998)

Christus Rex et Redemptor Mundi
Published: (1998)

Museums, consumers, and on‐site experiences
by: Rémi, Mencarelli, et al.
Published: (2010)

Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration
by: Carsten, Baumgarth
Published: (2018)

Marketing artistic careers: Pablo Picasso as brand manager
by: Albert, M. Muñiz Jr, et al.
Published: (2014)

The disruption that creates new brands
Published: (2015)

Brands in the arts and culture sector
by: Carsten, Baumgarth, et al.
Published: (2014)

Celebrity endorsement, brand credibility and brand equity
by: Amanda, Spry, et al.
Published: (2011)

The artist and the brand
by: Jonathan E., Schroeder
Published: (2005)

Brand intrapreneurs and brand managers: in search of disruption
by: Deryck, J. van Rensburg
Published: (2014)