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The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
Bibliographic Details
Main Authors:
Eric, Yeboah-Asiamah
,
Daniel M., Quaye
,
Simon Gyasi, Nimako
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Ghana,Brand loyalty,Lucky draw,Sales promotion,Telecommunication industry
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Description
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