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Third‐Person Effect and Social...
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Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication
Bibliographic Details
Main Authors:
Jie, Zhang
,
Terry, Daugherty
Format:
text
Language:
eng
Published:
Emerald
2009
Subjects:
Third person effect,Social networking,Word‐of‐mouth communication
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