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Event leveraging of mega sport...
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Event leveraging of mega sport events: a SWOT analysis approach
Bibliographic Details
Main Authors:
Kostas, Karadakis
,
Kiki, Kaplanidou
,
George, Karlis
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Tourism,Sporting events,SWOT analysis,Olympic Games,Strategic planning
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