User acceptance of hedonic versus utilitarian social networking web sites

User acceptance of hedonic versus utilitarian social networking web sites

Bibliographic Details
Main Authors: Anandan, Pillai, Jaydeep, Mukherjee
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Social networking web sites,Social media,User acceptance,Technology acceptance model (TAM),Perceived playfulness,Perceived usefulness,Web site design,Consumer behaviour

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