Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk

Bibliographic Details
Main Authors:	Franck, Celhay, Juliette, Passebois
Format:	text
Language:	eng
Published:	Emerald 2011
Subjects:	France,Consumer behaviour,Wines,Labelling,Design,Packaging,Typicality,Risk

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