Measuring intangible effects of m‐coupon campaigns on non‐redeemers

Measuring intangible effects of m‐coupon campaigns on non‐redeemers

Bibliographic Details
Main Authors: Syagnik, Banerjee, Amit, Poddar, Scott, Yancey, Danielle, McDowell
Format: text
Language:eng
Published: Emerald 2011
Subjects:
United States of America,Coupons,Mobile technology,Consumer behaviour,Mobile coupons,Mobile marketing,SMS marketing,Fast foods,Coupon redemption,Non‐redeemers

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