Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Bibliographic Details
Main Author: Nitin, Gupta
Format: text
Language:eng
Published: Emerald 2011
Subjects:
India,Youth,Consumer behaviour,Young consumers,Susceptibility to interpersonal influence,Price sensitivity,Collectivism‐individualism

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