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Identifying and ranking critical success factors of customer experience in banks
Bibliographic Details
Main Authors:
Ruchi, Garg
,
Zillur, Rahman
,
M.N., Qureshi
,
Ishwar, Kumar
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Banks,Consumer behaviour,Critical success factors,Customer experience,Analytic hierarchy process
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