Measuring and managing franchisee satisfaction: a study of academic franchising

Bibliographic Details
Main Authors:	Firdaus, Abdullah, Mohd, Rashidee Alwi, Nagarajah, Lee, Voon, Boo Ho
Format:	text
Language:	eng
Published:	Emerald 2008
Subjects:	Franchising,Service industries,Higher education,Customer satisfaction

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