Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia

Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia

Bibliographic Details
Main Authors: Nor, Asiah Omar, Che, Aniza Che Wel, Norzalita, Abd Aziz, Syed, Shah Alam
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Consumer behaviour,Customer loyalty,Department stores,Service quality,Perceived value,Satisfaction,Loyalty programme,Retail,Malaysia

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