Advertising corporate social responsibility

Advertising corporate social responsibility

Bibliographic Details
Main Authors:	Alan, Pomering, Lester W., Johnson, Gary, Noble
Format:	text
Language:	eng
Published:	Emerald 2013
Subjects:	Advertising,Corporate identity,Corporate image,Corporate social responsibility,Experimental design,Message variables,Australia

Similar Items

Advertising corporate social responsibility initiatives to communicate corporate image
by: Alan, Pomering, et al.
Published: (2009)

Gender and message appeal: their influence in a pro-environmental social advertising context
by: Gary, Noble, et al.
Published: (2014)

Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance
by: Sebastian, Arendt, et al.
Published: (2010)

Corporate social responsibility: the way forward? Maybe not!
by: Ioanna, Papasolomou‐Doukakis, et al.
Published: (2005)

How corporate visual identity supports reputation
by: Annette L.M., van den Bosch, et al.
Published: (2005)

Reflections on corporate reputations
by: Robert, Worcester
Published: (2009)

Consumers’ evaluation toward tobacco companies: implications for social marketing
by: Denni, Arli, et al.
Published: (2015)

Partnerships for corporate social responsibility
by: Andre, Nijhof, et al.
Published: (2008)

Why corporate social responsibility should be popularised but not imposed
by: Fred, Robins
Published: (2008)

The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility
by: Shaun M., Powell
Published: (2011)

Strategic reputation risk management and corporate social responsibility reporting
by: Jeffrey, Unerman
Published: (2008)

Raising a Ladder to the Moon: The Complexities of Corporate, Social and Environmental Responsibility
Published: (2006)

Corporate marketing myopia and the inexorable rise of a corporate marketing logic
by: John M.T., Balmer
Published: (2011)

Corporate philanthropic giving, advertising intensity, and industry competition level
by: R., Zhang
Published: (2011)

Corporate identity: the concept, its measurement and management
by: Cees B.M., van Riel, et al.
Published: (1997)

Managing corporate identity: an integrative framework of dimensions and determinants
by: Joep P., Cornelissen, et al.
Published: (2003)

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
by: John M.T., Balmer
Published: (2001)

Consumers’ attitude towards social media advertising and their behavioural response
by: Henry, Boateng, et al.
Published: (2015)

Corporate social responsibility: a corporate marketing perspective
by: Diogo, Hildebrand, et al.
Published: (2011)

Exploring the corporate identity/corporate image interface: An empirical study of accountancy firms
by: Helen, Stuart
Published: (1998)

An exploratory analysis of corporate social responsibility reporting in US pharmaceutical companies
by: Lori, Cook, et al.
Published: (2018)

Advancing and enhancing corporate reputation
by: Stephen A., Greyser
Published: (1999)

Corporate reputation versus corporate branding: the realist debate
by: David, Bickerton
Published: (2000)

Seven dimensions of corporate identity
by: T.C., Melewar, et al.
Published: (2006)

Building a corporate identity using corporate social responsibility: a website based study of Indian banks
by: Mobin, Fatma, et al.
Published: (2014)

Examining how image restoration strategy impacts perceptions of corporate social responsibility, organization‐public relationships, and source credibility
by: Michel M., Haigh, et al.
Published: (2010)

Deriving an operational measure of corporate identity
by: Johan, van Rekom
Published: (1997)

The added value of corporate logos ‐ An empirical study
by: Cees B.M., van Riel, et al.
Published: (2001)

The scoop on Ben & Jerry’s Inc.: an examination of corporate social responsibility
by: Bryan S., Dennis, et al.
Published: (1998)

Corporate social responsibility and image in organizations: for the insiders or the outsiders?
by: Merita, Mattila
Published: (2009)

Corporate social responsibility (CSR) for ethical corporate identity management
by: Jia Yun, Wong, et al.
Published: (2017)

The gendering of leadership in corporate social responsibility
by: Judi, Marshall
Published: (2007)

Modeling corporate identity: a concept explication and theoretical explanation
by: Sue, Westcott Alessandri
Published: (2001)

Towards a definitive model of the corporate identity management process
by: Helen, Stuart
Published: (1999)

Corporate social responsibility and tax aggressiveness: an empirical analysis
Published: (2012)

The interrelationship between corporate income tax and corporate social responsibility
by: Fátima, David, et al.
Published: (2009)

Corporate social responsibility: a study of Kazakhstan corporate sector
by: Rajasekhara, Mouly Potluri, et al.
Published: (2010)

A commentary on: corporate social responsibility reporting and reputation risk management
by: Carol A., Adams
Published: (2008)

Corporate social responsibility and consumers' perception of price
by: Daniela, Abrantes Ferreira, et al.
Published: (2010)

The influence of corporate social responsibility on employee satisfaction
by: Simone R., Barakat, et al.
Published: (2016)