Brand‐extension feedback effects: an Asian branding perspective

Brand‐extension feedback effects: an Asian branding perspective

Bibliographic Details
Main Authors: Abhishek, Dwivedi, Bill, Merrilees
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Brand extensions,Consumer behaviour,Trust,Brand equity,Brand‐extension feedback,Parent brand trust,Change in brand‐equity,India

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