Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage

Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage

Bibliographic Details
Main Authors: Manoj, Edward, Sunil, Sahadev
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Switching costs,Customer retention,Perceived service quality,Perceived value

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