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Managing Chinese consumers' va...
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Managing Chinese consumers' value profiles: a comparison between Shanghai and Hong Kong
Bibliographic Details
Main Authors:
Bala, Ramasamy
,
Alan, Au
,
Matthew, Yeung
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Hong Kong,China,National cultures,Consumer behaviour,Market segmentation
Holdings
Description
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