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The concept mapping approach i...
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The concept mapping approach in marketing: an application in the travel agencies sector
Bibliographic Details
Main Authors:
J., Enrique Bigné
,
Joaquín, Aldás‐Manzano
,
Inés, Küster
,
Natalia, Vila
Format:
text
Language:
eng
Published:
Emerald
2002
Subjects:
Cluster analysis,Customer satisfaction,Loyalty,Travel agents
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Description
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