The impact of electronic word‐of‐mouth
Main Authors: | Christy M.K., Cheung, Matthew K.O., Lee, Neil, Rabjohn |
---|---|
Format: | text |
Language: | eng |
Published: |
Emerald
2008
|
Subjects: |
Similar Items
-
Social ties and online word of mouth
by: Erin M., Steffes, et al.
Published: (2009) -
The quality of word‐of‐mouth in the online shopping mall
by: HyeKyoung, Kim, et al.
Published: (2010) -
Conceptualising electronic word of mouth activity
by: Yolanda Y.Y., Chan, et al.
Published: (2011) -
The impact of electronic word of mouth on a tourism destination choice
by: Mohammad, Reza Jalilvand, et al.
Published: (2012) -
Online retailing, product classifications, and consumer preferences
by: Pradeep, Korgaonkar, et al.
Published: (2006)