Do logo redesigns help or hurt your brand? The role of brand commitment
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Emerald
2010
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| Subjects: |
| id |
10.1108-10610421011033421 |
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| recordtype |
eprints |
| spelling |
10.1108-106104210110334212010-04-20 Do logo redesigns help or hurt your brand? The role of brand commitment Michael F., Walsh Michael F., Walsh Karen, Page Winterich Karen, Page Winterich Vikas, Mittal Vikas, Mittal Brand identity,Brand loyalty,Logos Emerald 2010-04-20 text text/HTML 10.1108/10610421011033421 https://www.emeraldinsight.com/doi/10.1108/10610421011033421 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=19&rft.issue=2&rft.spage=76&rft.epage=84&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610421011033421 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Brand identity,Brand loyalty,Logos |
| spellingShingle |
Brand identity,Brand loyalty,Logos Michael F., Walsh Karen, Page Winterich Vikas, Mittal Do logo redesigns help or hurt your brand? The role of brand commitment |
| description |
|
| author2 |
Michael F., Walsh |
| author_facet |
Michael F., Walsh Michael F., Walsh Karen, Page Winterich Vikas, Mittal |
| format |
text |
| author |
Michael F., Walsh Karen, Page Winterich Vikas, Mittal |
| author_sort |
Michael F., Walsh |
| title |
Do logo redesigns help or hurt your brand? The role of brand commitment |
| title_short |
Do logo redesigns help or hurt your brand? The role of brand commitment |
| title_full |
Do logo redesigns help or hurt your brand? The role of brand commitment |
| title_fullStr |
Do logo redesigns help or hurt your brand? The role of brand commitment |
| title_full_unstemmed |
Do logo redesigns help or hurt your brand? The role of brand commitment |
| title_sort |
do logo redesigns help or hurt your brand? the role of brand commitment |
| publisher |
Emerald |
| publishDate |
2010 |
| first_indexed |
2018-10-11T13:45:55Z |
| last_indexed |
2018-10-11T13:45:55Z |
| _version_ |
1614036918867066880 |