The impact of culture on brand perceptions: a six‐nation study

Bibliographic Details
Main Authors:	Thomas, Foscht, Cesar, Maloles, Bernhard, Swoboda, Dirk, Morschett, Indrajit, Sinha
Format:	text
Language:	eng
Published:	Emerald 2008
Subjects:	Brand identity,Brand management,Brand image,International marketing

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