Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Technological congruence and p...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Technological congruence and perceived quality of brand extensions
Bibliographic Details
Main Authors:
John, Story
,
Peggy, Sue Loroz
Format:
text
Language:
eng
Published:
Emerald
2005
Subjects:
Brand extensions,Brand management
Holdings
Description
Similar Items
Staff View
Similar Items
Brand extensions: brand concept congruency and feedback effects revisited
by: Helge, Thorbjørnsen
Published: (2005)
Vertical brand extensions: current research and managerial implications
by: Chung K., Kim, et al.
Published: (1996)
Fastrack: pushing the boundaries of brand extension
by: Shekar, Prabhakar, et al.
Published: (2015)
Virgin flies high with brand extensions
Published: (2002)
The reciprocal effects of extension quality and fit on parent brand attitude
by: Mary R., Zimmer, et al.
Published: (2004)
×
Loading...