Bibliographic Details
| Main Authors: |
V., Kumar,
Veena, Chattaraman,
Carmen, Neghina,
Bernd, Skiera,
Lerzan, Aksoy,
Alexander, Buoye,
Joerg, Henseler |
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| Format: | text
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| Language: | eng |
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| Published: |
Emerald
2013
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| Subjects: |
Services marketing,Data management,Customer measures,Customer metrics,Dashboard,Data‐driven marketing,Services,Digital,Neurophysiological,Neuroscience,Measurement
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